Retail & F&B · Case Study

Site Selection for a 12-Store QSR Expansion

Client: Regional quick-service restaurant chain (anonymized)

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Challenge

Identify the 12 highest-potential urban catchments for new drive-thru locations across a metro region of 4.2M people, balancing foot traffic, competitor saturation, and accessibility.

Approach

Drew 10-minute drive-time isochrones around 84 candidate parcels.
Layered POI density for competitors, complementary brands, schools, and offices.
Cross-referenced demographics (age 18–44, median income) and transit access.
Ran multi-area comparison ranking by composite opportunity score.

Outcome

Shortlist delivered in 6 days versus a typical 6-week consulting engagement. Three top-ranked sites are now under lease negotiation; AI-generated catchment briefings were shared directly with the real-estate committee.

Key metrics

Representative figures from this engagement.

Candidate sites screened

Final shortlist

3.4

Avg. competitors within 1km

+22%

Avg. daytime population uplift

~78%

Analyst time saved vs. manual

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