Challenge
Identify 5 destinations with strong attraction density but undersupplied boutique-accommodation capacity.
Tourism & Hospitality · Case Study
Underserved Destination Discovery for a Boutique Hotel Group
Client: Boutique hotel group, 18 properties
Approach
- Polygonized 42 candidate destinations across two regions.
- Scored attraction & lodging density per destination.
- Layered transport access and seasonality signals.
- Ranked by attraction-to-lodging-supply ratio.
Outcome
Two new properties under development in top-ranked destinations; one acquisition closed within 6 months.
Key metrics
Representative figures from this engagement.
42
Destinations screened
1,180
Attraction count
+38%
Lodging supply gap (top 5)
5
Final shortlist
$31M
Estimated NPV uplift
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